You search most of the information on search engines before making any decision and there are plenty of relevant web pages related to every single query you have? As a user, you need the best and most appropriate results from all those web pages. It is tedious to scan through and filter out the ones that are not relevant. In such a scenario, search engines come into the picture. Search engines crawl through these millions of web pages using an algorithm to filter and display the best results at the top.
As a digital marketer, the process that you go through to optimise your web pages to ensure that they are easily found, filtered and displayed among those top search results against relevant keywords is called search engine optimisation (SEO).
Think of a search engine algorithm as a group of checkboxes, where each checkbox corresponds to the factors that will make your website a relevant choice to rank among the top search results.
SEO is important for you to achieve your marketing goals for the following reasons.
- Search Engines are the main source of website traffic
- Generates convertation as people who are landing on your site have high intent.
- It is important as the content research online and purchase online encourages ranked searches
- SEO helps to build your branc by lending credibility.
Thus, SEO is the process of optimising your website or web pages to rank higher in search results.