In today’s digital world, a website is the most important base for a consumer to gather information about a company and its products. Essentially, it is an online representation of the firm and can fulfil several roles — from informing the user about what the company does to selling its products and providing customer care.
Hence, you need to ensure that you create the best possible experience for your users when they visit your website.
Let’s understand how you can meet these expectations by utilizing a website’s basic elements (building blocks).
So, the different elements of website such as:
- Navigation bar – This guides your user to pages beyond the homepage, and it also ensures that your user is able to quickly and easily find the information he/she needs.
- Header and sub-header – The header provides site identity and global navigation, with search and other tools if needed. It is the most expensive piece of screen and conveys what your company does. The sub-header usually comes just below the header, and helps you set the context of why your company exists and what it does.
- Cover image – Cover images are usually present at the start of a website. They are similar to the front cover of a book.
- Search bar – The search bar is a tab where you can feed in any information you are looking for and you can directly jump to that information from the results you get.
- Call to action buttons – These are action buttons which usually ask the user to take an action. E.g. Learn More or Buy Now, depending on what business you are in.
- Body Content – Now, this is the actual content or information present on the landing page. It usually comprises of text, images, videos, and other elements.
- The footer generally contains fine print, copyright notices, quick access links, and/or contact information.
Tech N Tweak Team